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  2. AppNexus - Wikipedia

    en.wikipedia.org/wiki/AppNexus

    Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. [1] Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia. [citation ...

  3. Is The Trade Desk Stock a Buy Now? - AOL

    www.aol.com/trade-desk-stock-buy-now-112100104.html

    The Trade Desk is a demand-side advertising technology company that sells programmatic ad inventory autonomously. In English, it matches advertisers to their ideal audience. In English, it matches ...

  4. The Trade Desk - Wikipedia

    en.wikipedia.org/wiki/The_Trade_Desk

    On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."

  5. Demand-side platform - Wikipedia

    en.wikipedia.org/wiki/Demand-side_platform

    Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. Self-service , in contrast, is like full-service but the management is carried out by the agency or advertiser themselves to allow more control and ...

  6. This Magnificent Growth Stock Just Made a Big Move, but ... - AOL

    www.aol.com/magnificent-growth-stock-just-made...

    The big move wasn't surprising as the programmatic advertising provider delivered stronger-than-expected growth. The Trade Desk's latest pop means the stock is now up 36% so far this year.

  7. Advertising, Analytics, and Privacy. - AOL

    privacy.aol.com/legacy/advertising-and-privacy/...

    Advertising is a core part of Oath's business. Many of our free Services, such as Oath.com, HuffPost , Moviefone , and TechCrunch are supported by the ads we display on those Services. We also provide a variety of online advertising services through the ONE by AOL advertising services to other companies that want to place ads on our Services ...

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