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The length should conform to readers' expectations of a short, but useful and complete, summary of the topic. Few well-written leads will be shorter than about 100 words. The leads in most featured articles contain about 250 to 400 words. Lead sections that reflect or expand on sections in other articles are discussed at Summary style.
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When quoting a quotation that itself contains a quotation, alternate between using double and single quotes for each quotation. See § For a quotation within a quotation for details. When quoting text from non-English languages, the outer punctuation should follow the Manual of Style for English quote marks .
Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
Many direct quotations can be minimized in length by providing an appropriate context in the surrounding text. A summary or paraphrase of a quotation is often better where the original wording could be improved. Consider minimizing the length of a quotation by paraphrasing, by working small portions of the quotation into the article text, or both.
California Gov. Gavin Newsom fired back at President-elect Trump after a day-long back-and-forth over the California wildfire response.
After writing a short article, or finding an unmarked stub, you should insert a stub template. Choose from among the templates listed at Wikipedia:WikiProject Stub sorting/Stub types , or if you are unsure what template to use, just use a generic {{stub}}, which others can sort later.
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