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Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as PPR) holds 9.8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital. [47] Puma ranks as one of the top shoe brands with Adidas and Nike, [8] and employs more than 18,000 people worldwide. [5]
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of sportswear company Puma.. He was the older brother of Adidas founder, Adolf "Adi" Dassler.
Puma decided to create a shoe to change the idea of what a sneaker would look like. The sneaker was designed by Heiko Desens and was released as an alternative to the "Puma Basket". [2] Tommie Smith (center) and John Carlos (right) showing the raised fist on the podium at the 1968 Summer Olympics.
The West German team defeated the favorites, Hungary, and won its first World Cup. As a result, Adidas received positive international coverage. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. [7] [8] In the 1970 World Cup, Puma won the business battle. [3]
The RS-Computer on display at the Bata Shoe Museum The RS-Computer , expanded as "Running System"-Computer Shoe , is a Puma shoe introduced in 1986 as an early proto- activity tracker by designer Peter Cavanaugh, [ 1 ] and re-released as a smartphone -enabled device in 2018.
The new shoe was called the "Puma Clyde" and was released in 1973. The shoe was met with great success and it was reported that Frazier wore all 390 different colors for the shoes throughout his career. [1] Years later, in 2018, Frazier decided to sign a lifetime deal with Puma and the shoe was brought back. [5]
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