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  2. Social video marketing - Wikipedia

    en.wikipedia.org/wiki/Social_video_marketing

    Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. . In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then ...

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  4. Influencer - Wikipedia

    en.wikipedia.org/wiki/Social_media_personality

    An influencer [6] [7] [8] (also known as a social media influencer [9] [10] [11] or online influencer [12] [13] [14]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  6. Internet celebrity - Wikipedia

    en.wikipedia.org/wiki/Internet_celebrity

    An influencer [10] [11] [12] (also known as a social media influencer [13] [14] [15] or online influencer [16] [17] [18]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

  7. Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

  8. Bobrisky - Wikipedia

    en.wikipedia.org/wiki/Bobrisky

    In November 2016, Taiwo Kola-Ogunlade, Google's Communications and Public Affairs Manager for West Africa, stated that Bobrisky was the most searched individual in Nigeria from 26 October to November of that year. [22] [23] Bobrisky has also garnered attention through her associations with other Nigerian celebrities, including Tonto Dikeh. [24]

  9. Virtual influencer - Wikipedia

    en.wikipedia.org/wiki/Virtual_influencer

    A representation of Kizuna AI, a Japanese virtual YouTube host, or VTuber for short. A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers".