Search results
Results from the WOW.Com Content Network
Etude. Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. If you ever find yourself in Seoul, I highly recommend checking out one of the brick ...
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Korean beauty companies have been leading the way for decades. Experts and ELLE editors reveal the best Korean makeup brands you should check out today.
New makeup styles and products became popular, stimulating Korea's cosmetics culture and enabling mass production and consumption. Bakgabun, which means Park's powder, was the first mass-produced cosmetics item in Korea. It was the first Korean face powder and was a bestseller from 1916 to 1930.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Clio Cosmetics is a Korean cosmetic company founded in 1993 starting a professional make-up brand "Clio Professional". [2] Over time, the company branched out into other make-up, skin care, hair and body care products. CLIO cosmetics launched Peripera in 2005, Goodal in 2011 and Healing bird in 2017. [3] [better source needed]