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A trade secret is a form of intellectual property comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its confidentiality. [1] [2] [3] Well-known examples include the Coca-Cola formula and the recipe for Kentucky ...
The company then developed technology called Marlin, with mixed success. The continued emphasis on intellectual property caused the company to be called a "patent troll". [23] Huawei Technologies announced it would license Marlin in 2011. [24] A 2007 venture using Marlin with Pioneer Corporation called SyncTV had an investment from HTC ...
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
Since the release of the Nintendo Entertainment System in 1985, the company has generally been proactive to assure its intellectual property in both hardware and software is legally protected. Nintendo's protection of its properties began as early as the arcade release of Donkey Kong which was widely cloned on other platforms, a practice common ...
The WIPO Intellectual Property Handbook gives two reasons for intellectual property laws: "One is to give statutory expression to the moral and economic rights of creators in their creations and the rights of the public in access to those creations. The second is to promote, as a deliberate act of Government policy, creativity and the ...
Intellectual property refers to intangible assets such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyrights, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions, trade secrets.
The International Intellectual Property Alliance (IIPA) is a coalition of five trade associations representing American companies that produce copyright-protected material, including computer software, films, television programs, music, books, and journals (electronic and print media). Formed in 1984, it seeks to strengthen international ...
First, patents and industrial designs have a strong presence in the consumer electronics industry. As evidenced by the steady stream of novel high-tech offerings and the rate at which the latest gadgets become ‘‘obsolete,’’ companies in the electrical industry invest millions in research and development to meet the immense demand for new, useful technologies, and to help bring to ...
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