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The rivalry between Asia Brewery and SMC came to a head in 1988, when Asia Brewery cannily introduced a bargain-priced brand called simply, "Beer" (also known as Beer Pale Pilsen and "Beer na Beer"). The product looked and tasted like San Miguel Beer, playing upon the fact that in the Philippines, the San Miguel brand was synonymous with beer.
Under SMC, the dairy plant at 526 Calle Aviles in the San Miguel district of Manila stood on the same street as the site of the original San Miguel brewery (6 Calle Aviles). In 1926, the dairy plant was relocated to Calle Echague (now Carlos Palanca Sr. Street) in Quiapo, Manila. [2]
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
The present San Miguel Brewery, Inc. was incorporated on July 26, 2007 as a subsidiary of SMC. The domestic beer business of SMC was spun off into San Miguel Brewery, Inc. on October 1, 2007. [4] In 2009, Kirin Holdings Co. Ltd. of Japan acquired 48.3% of San Miguel Brewery, Inc. from SMC for PHP 8.841 per share. [5]
"San Miguel", recorded by the Kingston Trio and Lonnie Donegan (among others) San Miguel Beer; San Miguel Brewery, a Philippine brewery; San Miguel Corporation, a Philippine food, beverage and packaging company; San Miguel Beermen, a professional basketball team in the Philippines playing in the Philippine Basketball Association
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San Miguel Beer This page was last edited on 4 October 2024, at 10:34 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 License ...