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  2. Logical Framework Approach - Wikipedia

    en.wikipedia.org/wiki/Logical_framework_approach

    The Logical Framework Approach takes the form of a four-by-four project table, often referred to as a "Logframe". The rows represent types of events that take place as a project is implemented: Activities , Outputs , Purpose and Goal (from bottom to top on the left hand side — see EC web site under external links).

  3. MECE principle - Wikipedia

    en.wikipedia.org/wiki/MECE_principle

    Examples of MECE arrangements include categorizing people by year of birth (assuming all years are known), apartments by their building number, letters by postmark, and dice rolls. A non-MECE example would be categorization by nationality, because nationalities are neither mutually exclusive (some people have dual nationality) nor collectively ...

  4. Logical framework - Wikipedia

    en.wikipedia.org/wiki/Logical_framework

    The first logical framework was Automath; however, the name of the idea comes from the more widely known Edinburgh Logical Framework, LF. Several more recent proof tools like Isabelle are based on this idea. [1] Unlike a direct embedding, the logical framework approach allows many logics to be embedded in the same type system. [3]

  5. Results-based management - Wikipedia

    en.wikipedia.org/wiki/Results-based_management

    Results-based management (RBM) is a tool for monitoring and managing the implementation of strategy. [1] It in many respects is similar to the logical framework approach, a strategy implementation tool used extensively by Non-governmental organizations. [1]

  6. Framework - Wikipedia

    en.wikipedia.org/wiki/Framework

    Framework decision, a legislative act of the European Union; Legal framework, a form of legal doctrine; Local development framework, a spatial planning strategy; Logical framework approach, a management tool used in international development projects; National Service Framework, policies by the National Health Service of the United Kingdom

  7. Monitoring and evaluation - Wikipedia

    en.wikipedia.org/wiki/Monitoring_and_evaluation

    The M&E is separated into two distinguished categories: evaluation and monitoring. An evaluation is a systematic and objective examination concerning the relevance, effectiveness, efficiency, impact and sustainabilities of activities in the light of specified objectives. [2]

  8. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Don E. Schultz - father of 'integrated marketing communications' (IMC) Stephen Vargo- together with R.F. Lusch developed the Service-dominant logic approach to marketing; Henry Grady Weaver (1889-1949) - developed the survey questionnaire for use in market research; Jerry (Yoram) Wind - former editor of the Journal of Marketing, educator and ...

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.