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uwu (/ ˈ uː w uː / ⓘ), also stylized UwU, is an emoticon representing a cute face. The u characters represent closed eyes, while the w represents a cat mouth. [ 1 ] [ 2 ] It is used to express various warm, happy, or affectionate feelings.
Linguist Ilaria Moschini suggests this is partly due to the kawaii ('cuteness') aesthetic of kaomoji. [5] These emoticons are usually found in a format similar to (*_*). The asterisks indicate the eyes; the central character, commonly an underscore, the mouth; and the parentheses, the outline of the face.
However, an equals sign, a number 8, a capital letter B or a capital letter X are also used to indicate normal eyes, widened eyes, those with glasses or those with crinkled eyes, respectively. Symbols for the mouth vary, e.g. ")" for a smiley face or "(" for a sad face. One can also add a "}" after the mouth character to indicate a beard.
The names from the mouseover text above work if used directly, and usually if condensed to a key word ("grinning" or "unamused" for example). The templates involving the cat have shortcuts like "cat wry", "heart-shaped" is abbreviated to "heart", "open mouth" is usually omitted, closed = "tightly-closed eyes".
Kawaii has taken on a life of its own, spawning the formation of kawaii websites, kawaii home pages, kawaii browser themes and finally, kawaii social networking pages. While Japan is the origin and Mecca of all things kawaii, artists and businesses around the world are imitating the kawaii theme.
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