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The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story. The mental state of narrative transportation can explain the persuasive effect of stories on people, who may experience narrative transportation when certain contextual and personal preconditions are met, as Green and Brock [1] postulate for the ...
The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, "A lot goes ...
The term is used mostly in discourse about psychoanalysis, the psychology developed by Sigmund Freud. In general, his metapsychology represents a technical elaboration of his structural model of the psyche , [ 3 ] which divides the organism into three instances: the id is considered the germ from which the ego and the superego emerge.
The iceberg metaphor shows nothing of the physiological (real) structure of the brain, the possible organic correspondences of the three psychic instances or their functions. Instead it is a commonly used visual metaphor depicting the relationship between the ego, id and superego agencies (structural model) and the conscious and unconscious ...
A "barber's pole" with a helical stripe is a familiar sight, and is used as a secondary metaphor to describe objects in many other contexts. For example, if the shaft or tower of a lighthouse has been painted with a helical stripe as a daymark , the lighthouse could be described as having been painted in "barber's pole" colors.
In psychology, a construct, also called a hypothetical construct or psychological construct, is a tool used to facilitate understanding of human behavior. A psychological construct is a label for a domain of behaviors. Behavioral sciences use constructs such as conscientiousness, intelligence, political power, self-esteem, and group culture.