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The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [ 1 ] [ 2 ] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story. The mental state of narrative transportation can explain the persuasive effect of stories on people, who may experience narrative transportation when certain contextual and personal preconditions are met, as Green and Brock [1] postulate for the ...
Primary metaphors persist across languages because basic embodied experiences, which form their basis, are universal. [ 1 ] In these associated pairs of concepts, one can be said to be the "source" concept, which is usually grounded in a measurable experience, while the other is the "target" concept, which is usually more abstract and subjective.
Ratcliffe argues that previously identification has been configured as a metaphor, which is manifested in Burke's consubstantiality and Fuss's (dis)identification. Ratcliffe notes that metaphor has been used to function as the dominant trope for identification; however, metaphor foregrounds commonalities more than differences. [9]
In the philosophy of mind, neuroscience, and cognitive science, a mental image is an experience that, on most occasions, significantly resembles the experience of "perceiving" some object, event, or scene but occurs when the relevant object, event, or scene is not actually present to the senses.
In psychology, a construct, also called a hypothetical construct or psychological construct, is a tool used to facilitate understanding of human behavior. A psychological construct is a label for a domain of behaviors. Behavioral sciences use constructs such as conscientiousness, intelligence, political power, self-esteem, and group culture.