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The commission has decided to put in place a strategy for the period 2014 - 2019 called "The Digital Single Market Strategy" (DSMS). It aims to give citizens and businesses better access to the digital world. [8] This strategy is based on 3 pillars, each with 3 actions, and with the objective of achieving 16 measures. [9]
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
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The person in the post manages related IT departments and functions as a link between digital presence and all advertising and/or marketing activities. The employee consults with internal managers to strategize their marketing needs, incorporating a digital technology structure. [4] Digital strategy manager has become a key post in some museums.
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