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Kajal is an integral part of classical dances in India such as Bharatanatyam and Odissi. The dancers apply kajal broadly around their eyes to give them an elongated look, so as to draw attention to their eye gestures and movements. The ingredients used in the homemade preparation of kajal are believed by local people to have medicinal properties.
In 2002, the company began selling colour cosmetics like eyeliner, nail polish, lipstick, mascara, face-wash, scrub and lip gel, under the brand-name Dazller. They contribute 45% of Aravind's turnover. [2] Aravind Laboratories garnered a turnover of ₹ 24.50 crore (US$3 million) in the year 2007. [7]
It was started in 1952 as a 100% subsidiary of Tata Oil Mills, famously after Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded JRD Tata to manufacture them in India. [1] Simone Tata joined the company as director and went on to become chairperson. [2]
In India (Hinduism in particular), locals consider kajal to be a traditional remedy. Kajal vs. Kohl. While the terms are often used interchangeably, there are subtle differences between the two. 1. kajal. Kajal is traditionally a smudge-proof, long-lasting, and intensely pigmented eye cosmetic.
In 2011, early investor IDG Ventures India directed the company to also sell wristwatches, bags and jewellery online to replicate Titan Company's business. [ 7 ] [ 8 ] In 2011, the company launched Watchkart.com and Bagskart.com, and the following year, it started Jewelskart.com. [ 9 ] By the end of 2014, only Lenskart.com remained operative as ...
Felt tip eyeliner is a type of liquid eyeliner offered in a marker pen. It is usually a brush tip, and the size of the brush tip may vary, depending on the manufacturer of the eyeliner, the trends in a certain market, and other factors. It is very precise as there is no need to sharpen, and the brush tip can get close to eyelashes, ensuring no gap.
The company sells national and international brands, which make up 75% of their stock, along with its in-house brand labels that bring in about 30% of the revenues and account for the remaining 25% of in-store stock. [10] Lifestyle's private labels include brands like Melange, which is a ₹150 crore brand with eight stores in India. [11]
Vijay Sales has more than 5,000 Products to choose from and is located in prime locations [citation needed] all across India and has 35 stores in Mumbai, 15 stores in Pune, 22 stores in Gujarat, 25 stores in Delhi, 6 stores in Haryana, 4 stores in Uttar Pradesh, 8 stores in Andhra Pradesh, and 26 stores in Telangana. The electronics retail ...