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It began as Facebook Chat in 2008, [294] was revamped in 2010 [295] and eventually became a standalone mobile app in August 2011, while remaining part of the user page on browsers. [296] Complementing regular conversations, Messenger lets users make one-to-one [297] and group [298] voice [299] and video calls. [300]
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other ...
Meta Platforms, Inc. Meta Platforms, Inc., [10] doing business as Meta, [11] and formerly named Facebook, Inc., and TheFacebook, Inc., [12] [13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [14]
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