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The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. [3] During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln ...
The Ford Model 48 was an update on Ford's V8-powered Model 40A, the company's main product. Introduced in 1935, the Model 48 was given a cosmetic refresh annually, begetting the 1937 Ford before being thoroughly redesigned for 1941 .
Ford goes public with common stock shares. Ford's emphasis on safety with its Lifeguard option package, including seat belts and dash padding, earns the company Motor Trend's "Car of the Year" award. [44] 1957: Ford launches the Edsel brand of automobiles in the fall of 1957 as 1958 models. Ford is top selling brand, with 1.68 million ...
For 1939, the Mercury was launched at a starting price of US$916 ($20,064 in 2023 dollars [10]); over 65,800 vehicles were sold in the inaugural model year. [11] In response to the popularity of the model line, Ford revised its branding structure after 1940; De Luxe Ford was discontinued as a sub-marque (returning to its previous use as a Ford trim line), and all Lincolns became derived from ...
The Mercury Eight is an automobile that was produced by the American manufacturer Ford Motor Company under their now defunct division Mercury between 1939 and 1951. The debut model line of the Mercury division, Ford positioned the full-size Mercury Eight between the Ford Deluxe (later Custom) model lines and the Lincoln.
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With Ford in financial chaos during this period, sales fell well behind Chevrolet—Ford output for 1948 was 430,198 vehicles, only about 62% of Chevrolet's output, and Plymouth came close to knocking Ford from second place with an output of 412,540 vehicles. The car used in the 1978 film Grease is a 1948 Ford DeLuxe. [10]
Three variations — Speedway, DeLuxe and Plainsman — were offered, each with a coupe and sedan, plus a DeLuxe three-door woody wagon. USHCO/USB&F built a small run of station wagon bodies for Willys. Five examples were built on model 440 coupe chassis in 1940, and a second group of five in 1941 on model 441 coupe chassis.