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The Job Bank is an employment website operated by Employment and Social Development Canada. It provides an online database of job listings in Canada , as well as other employment services and information for recruiters and job seekers, including career planning, resume creation, job matching, and notifications.
The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto . An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics .
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Southwestern Advantage (formerly known as Southwestern Company), is an education material sales company based in Nashville, TN.The privately owned company recruits college and university students as independent contractors to sell educational books, apps, and website subscriptions door-to-door using direct selling methods.
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .
An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.