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Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
Singapore's media environment is a duopoly - it is dominated by two major players, Mediacorp and SPH Media. [ 1 ] [ 2 ] Comprising the publishing, print, broadcasting, film, music, digital, and IT media sectors, the media industry collectively employed about 38,000 people and contributed 1.56% to Singapore's gross domestic product (GDP) in 2001 ...
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
On 15 June 1999, the Singapore International Media group of companies restructured as the Media Corporation of Singapore (MediaCorp). The new name was created to avoid confusion with the Singapore Institute of Management. There were unfounded rumours of a merger between TCS and STV12, which were denied by Richard Tan. [165]
More recently, the Singapore Media Fusion Plan (SMFP), a national media development blueprint, was launched in 2009 to s create the best environment in Singapore for media businesses to exploit new opportunities in digital media and move up the value chain, while enhancing the global appeal of Singapore media through international partnerships.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
SPH Media Trust (SMT), trading as SPH Media, is a mass media company in Singapore. It was incorporated on July 19, 2021, as a company limited by guarantee , it was a spin off from Singapore Press Holdings as part of a restructuring.
In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. [7] In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub. [8] In November 2013, Mediahub won the advertising business of Viacom-owned network VH1. [9]