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  2. Initiative (agency) - Wikipedia

    en.wikipedia.org/wiki/Initiative_(agency)

    In November 2017, ecommerce company Amazon selected Initiative to manage global media planning and buying for Amazon's ecommerce hub, tech products and Amazon Prime subscription services. [10] In the same month, Danish toy company The Lego Group selected Initiative as its global media agency. [11] In April 2018, Amazon also awarded its Amazon ...

  3. Essence Global - Wikipedia

    en.wikipedia.org/wiki/Essence_Global

    Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.

  4. Omnicom Group - Wikipedia

    en.wikipedia.org/wiki/Omnicom_Group

    The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. [5] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [ 6 ]

  5. The Interpublic Group of Companies - Wikipedia

    en.wikipedia.org/wiki/The_Interpublic_Group_of...

    Healix, an agency focused on global life science and healthcare brands. [32] Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications. [33] ID Media is IPG Mediabrands' direct response planning and buying agency. [34] Initiative, a media buying network which includes the former network BPN ...

  6. Mediahub - Wikipedia

    en.wikipedia.org/wiki/Mediahub

    In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. [7] In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub. [8] In November 2013, Mediahub won the advertising business of Viacom-owned network VH1. [9]

  7. Media agency - Wikipedia

    en.wikipedia.org/wiki/Media_agency

    Digital Media Agencies (also known as Digital Agencies) offer a varied array of services including Display Media Planning and Buying, pay per click (PPC), search engine optimization (SEO), Marketing Technology Services, social media marketing, online reputation management and programmatic media.

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