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Consumer Reports published a kids' version of Consumer Reports called Penny Power, later changed to Zillions. [48] This publication was similar to Consumer Reports but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. [ 49 ]
In one article, the magazine said children were exposed to 3,000 ads a day. [4] The magazine did not run any advertisements. [2] It changed its name from Penny Power to Zillions because penny suggested its readers had limited consumer power. [4] A 1982 review of the magazine praised its child appeal and value as a teaching tool in schools. [5]
The magazine published by Consumers Union, initially Consumers Union Reports and now called Consumer Reports, gained popularity and market share over the Bulletin and largely supplanted its relevance. The organization stopped assessing products in the 1980s after its acquisition by M. Stanton Evans and was mostly dormant by the early 2000s.
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The magazine Consumer Reports had published in 1970 a review of an unusual [clarification needed] loudspeaker system manufactured by Bose Corporation, called the Bose 901. The review expressed skepticism of the system's quality and recommended that consumers delay purchase until they had investigated for themselves whether the loudspeaker ...
Since the killings of Ahmaud Arbery, Breonna Taylor and George Floyd last year, and the swell of racial justice protests that ensued — some resurfaced last week after Daunte Wright and Adam ...
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.