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  2. Offer and acceptance - Wikipedia

    en.wikipedia.org/wiki/Offer_and_acceptance

    For example, in some jurisdictions, a minimum requirement for sale of goods contracts is the following four terms: delivery date, price, terms of payment that includes the date of payment, and a detailed description of the item on offer including a fair description of the condition or type of service.

  3. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    For example, all male recipients of an offer may receive a personalized package with a man's picture on the cover while all female recipients receive a picture of a woman. Often advertisers will include a Johnson Box in letters. These are aimed at drawing the targeted consumers into reading further in the letter. [20]

  4. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...

  5. Collateral contract - Wikipedia

    en.wikipedia.org/wiki/Collateral_contract

    A theory sustains that is feasible to typify letter of credit as a collateral contract for a third-party beneficiary because letters of credit are prompted by the buyer’s necessity and in application of the theory of Jean Domat the cause of a letter of credit is that a bank issue a credit in favor of a seller to release the buyer of his ...

  6. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

  7. Memorandum of understanding - Wikipedia

    en.wikipedia.org/wiki/Memorandum_of_understanding

    In business, an MoU is typically a legally non-binding agreement between two (or more) parties, outlining terms and details of a mutual understanding or agreement, noting each party's requirements and responsibilities—but without establishing a formal, legally enforceable contract (though an MoU is often a first step towards the development of a formal contract).

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