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In business, an MoU is typically a legally non-binding agreement between two (or more) parties, outlining terms and details of a mutual understanding or agreement, noting each party's requirements and responsibilities—but without establishing a formal, legally enforceable contract (though an MoU is often a first step towards the development of a formal contract).
These long-lasting advertising elements may be said to have taken a place in the pop culture history of the demographic to whom they appeared. An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s. Variations of this ...
Similarly an attachment is used usually for e-mails, while an enclosure is used with a paper letter. Addenda are often used in standard form contracts to make changes or add specific detail. For example, an addendum might be added to a contract to change a date or add details as to delivery of goods or pricing.
For example, in some jurisdictions, a minimum requirement for sale of goods contracts is the following four terms: delivery date, price, terms of payment that includes the date of payment, and a detailed description of the item on offer including a fair description of the condition or type of service.
A common practice has been to use fine print in advertising on television.In such a case, the fine print is displayed at the bottom of the screen in a manner where it is not noticeable to many viewers, or is displayed for such a short time that no one has the time to read the entire paragraph without an artificial means of stopping the commercial, i.e. record it or freeze frame it, such as ...
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For example, all male recipients of an offer may receive a personalized package with a man's picture on the cover while all female recipients receive a picture of a woman. Often advertisers will include a Johnson Box in letters. These are aimed at drawing the targeted consumers into reading further in the letter. [21]
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