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While the primary goal of SEO writing is to rank higher in the search engines, the primary targets are still human readers. They need to grasp the information immediately. For instance, in a parenting article, the conclusion may be presented in the first paragraph. With the BLUF model, readers will feel the need to read until the end.
The first paragraph should define or identify the topic with a neutral point of view, but without being too specific. It should establish the context in which the topic is being considered by supplying the set of circumstances or facts that surround it. If appropriate, it should give the location and time.
Do not use articles (a, an, or the) as the first word (Economy of the Second Empire, not The economy of the Second Empire), unless it is an inseparable part of a name (The Hague) or of the title of a work (A Clockwork Orange, The Simpsons). Normally use nouns or noun phrases: Early life, not In early life. [f]
The very short final line of a paragraph composed of a single word (highlighted blue) is a runt. The first line of a paragraph beginning at the end of a page (highlighted green) is called an orphan (sometimes called a widow). The last line of a paragraph continuing on to a new page (highlighted yellow) is a widow (sometimes called an orphan).
See Wikipedia:Manual of Style/Words to watch for other examples. Avoid using words and phrases like terrible, rising star, curiously, championed the likes of or on the other side of the pond, unless part of a quotation or stated as an external viewpoint. Punctuation marks that appear in the article should be used only per generally accepted ...
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Related: The 26 Funniest NYT Connections Game Memes You'll Appreciate if You Do This Daily Word Puzzle. Hints About Today's NYT Connections Categories on Friday, January 17. 1. Synonyms for a ...
Sample article layout (click on image for larger view) This guide presents the typical layout of Wikipedia articles, including the sections an article usually has, ordering of sections, and formatting styles for various elements of an article. For advice on the use of wiki markup, see Help:Editing; for guidance on writing style, see Manual of ...