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2. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

3. Business.com - Wikipedia

   en.wikipedia.org/wiki/Business.com

   Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, [1] and display advertising. The site covers business industry news and trends for growth companies and the B2B community to ...

4. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.

5. What changes should small businesses be aware of for 2025? - AOL

   www.aol.com/changes-small-businesses-aware-2025...

   The regulation was delayed for the past two years, but small businesses paying taxes for 2024 will now be required to pay taxes on anything over $5,000 as part of a phase-in to eventually ...

6. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.This arrangement allows businesses to outsource part of the sales process. [1]

7. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. [1]