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The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. [ 1 ] [ 2 ] [ 3 ] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related."
Social media can significantly influence body image concerns in female adolescents. [27] Young women who are easily influenced by the images of others on social media may hold themselves to an unrealistic standard for their bodies because of the prevalence of digital image alteration. Social media can be a gateway to Body dysmorphic disorder.
As these sites have become increasingly popular, researchers have turned their focus to the discussion of the various impacts social media has on users. One of the main focuses researchers have studied is the effects on body image. This is especially seen in adolescents and young adults who engage in social media.
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The body ideal depicted in those films, the study found, was Eurocentric and thin, which was, in a 2015 study, deemed influential to body dissatisfaction in young girls.
The correlation between media image and body image has been proven; in one study, among European American and African American girls ages 7 – 12, greater overall television exposure predicted both a thinner ideal adult body shape and a higher level of disordered eating one year later.
Venus with a Mirror (1555) by Titian. Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. [1] The concept of body image is used in several disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term.
The main reason for this detrimental effect is the issue of body image. As they physically develop, gaining weight in several areas of the body, early-maturing females usually look larger than females who have not yet entered puberty. A result of the social pressure to be thin, the early-maturing females develop a negative view of their body image.