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Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations.
For example: to Information Technology (IT) specialists, managing demand is new technology to provide information; to operations managers, managing demand is controlling the flow onto highways; to economists, it is pricing the system to find equilibrium with capacity; to marketers, it is promoting innovative campaigns; and to many policymakers ...
Customer demand planning aims at matching customer supply planning logic and implies CPFR type collaboration. Aspects of demand management include customer experience, demand creation, inventory and pricing optimization, channel management, sourcing, transportation optimization and advanced practices in technology.
An example of a model for forecasting demand is M. Roodman's (1986) demand forecasting regression model for measuring the seasonality affects on a data point being measured. [11] The model was based on a linear regression model , and is used to measure linear trends based on seasonal cycles and their affects on demand i.e. the seasonal demand ...
In many applications demand management is also increasingly about reducing or moderating demand (e.g. water, energy, acute clinical health services, etc.). In energy demand management, for example, the offer of cheaper off-peak energy tariffs is a common method for shifting energy demand away from peak periods and towards periods when there is ...
Governments of many countries mandated performance of various programs for demand management. An early example is the National Energy Conservation Policy Act of 1978 in the U.S., preceded by similar actions in California and Wisconsin. Demand-side management was introduced publicly by Electric Power Research Institute (EPRI) in the 1980s. [8]
The inputs could be: demand plans, sales/demand forecasts, demand impacts, marketing actions and sales actions, procurement and supply plan, supplier lead time, constraints from the supplier and other information, supply capacity, production and capacity plan, Inventory, work-force level, operational constraints, production lead time ...
Supply chain management integrates supply and demand management within and across companies. More recently, the loosely coupled, self-organizing network of businesses that cooperate to provide product and service offerings has been called the Extended Enterprise. [citation needed]