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The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. [6] [7] In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London. [8]
Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) [1] was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name.
Alfred Bird's gravestone at Key Hill Cemetery, Birmingham. Alfred Bird died on 15 December 1878 in Kings Norton, Birmingham and is buried at Key Hill Cemetery in Birmingham. . Famously his obituary in the journal of the Chemical Society (of which he was a fellow) discussed at length his skills and research but did not mention his other activity – the by then famous Bird's Custard and Bird's Jel
The factory was built by General Foods (GF) in 1964–66 across 42 acres at a cost of £6 million, and employed 1,300 people. [5] It was partly due to the London overspill. [citation needed] In 1966, GF moved production of Bird's Custard from the former Alfred Bird & Sons factory site in Gibb Street, Birmingham (now the Custard Factory) to the new factory.
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire.The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic.
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
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Bird's Custard: Dairy North America, United Kingdom, Ireland 2004 Sold to Premier Foods: Bird's Eye: Frozen foods: North America 2004 Sold to Dean Foods: Now owned by Pinnacle Foods: Boboli Baked Goods: North America 1995 Sold to Bestfoods: Canadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo: Breyers: Dairy
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