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  2. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The increased customer loyalty is shown to affect short- and long-term financial outcomes including sales, profitability, and stock price. More recently, some studies show that especially in the context of services such as retailing and financial services, employee satisfaction can play a critical role in enhancing customer loyalty.

  3. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  4. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    A critical factor of building brand loyalty is developing a connection or relationship between the consumer and the brand. When an emotional relationship is created between the consumer and the brand, this leads to a strong bond and a competitive advantage for that particular brand. Loyalty consists of both attitudinal and behavioral components.

  5. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Increased customer retention and loyalty makes employees' jobs easier and more satisfying. In turn, happy employees increase customer satisfaction in a virtuous circle. [20] The relationship ladder of customer loyalty groups types of customers according to their level of loyalty. The ladder's first rung consists of prospects, non-customers who ...

  6. Proactive communications - Wikipedia

    en.wikipedia.org/wiki/Proactive_communications

    Proactive communications is a customer relationship lifecycle strategy used to increase customer loyalty. It is related to the organizational psychology term proactivity, which states that individuals should act based on anticipatory behavior rather than reacting to situations. The strategy is used to provide customer care and build credibility ...

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems today also work on customer engagement through social media. [23] Service automation is the part of the CRM system that focuses on direct customer service technology. Through service automation, customers are supported through multiple channels such as phone, email, knowledge bases, ticketing portals, FAQs, and more. [20]

  8. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    The reliance on the quality of the product or service itself is a crucial way for brands to build a loyal customer base and this is an important touchpoint. With the quality of the product being of high importance so too is the continuation of the brand-customer communication relationship through after purchase touchpoints (Flynn, 2013)

  9. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement targets long-term interactions, encouraging customer loyalty and advocacy through word-of-mouth. Although customer engagement marketing is consistent both online and offline, the internet is the basis for marketing efforts. [2]

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