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2. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

3. Engagement marketing - Wikipedia

   en.wikipedia.org/wiki/Engagement_marketing

   Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

4. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer.

5. Start me up! Build customer loyalty like the Rolling Stones

   www.aol.com/2008/11/26/start-me-up-build...

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6. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   4) Customer loyalty is influenced, not only by customer satisfaction but also employee satisfaction. Customer loyalty is a function of customer satisfaction. In many firms, especially service-oriented industries such as retailing, health-care, financial services, education, and hospitality the level of satisfaction experienced by front-line ...

7. Kroger (KR) Q3 2024 Earnings Call Transcript - AOL

   www.aol.com/kroger-kr-q3-2024-earnings-234515313...

   Fuel rewards through our Kroger Plus program help build customer loyalty. Fuel sales were significantly lower this quarter compared to last year, attributable to a lower average retail price per ...