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  2. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    The analytics architecture is the last, and once the other architectures are in place, the most critical piece of an effective lead management system. This portion of the architecture allows for the dynamic review and analysis of lead actions, marketing channels, and sales performance. Software of this type is called marketing attribution.

  3. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  4. LEAP Legal Software - Wikipedia

    en.wikipedia.org/wiki/LEAP_Legal_Software

    LEAP Legal Software was founded in 1992 by Christian Beck. [6] In 2008, LEAP acquired LegalPax, a provider of automated forms and precedents to law firms in Queensland. [7] At the beginning of 2010, LEAP launched a cloud software called LEAP Expedite. [8] It also purchased BING! Software, a family law precedents business. [9]

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  6. Lead retrieval - Wikipedia

    en.wikipedia.org/wiki/Lead_retrieval

    Lead retrieval is a method for capturing and processing sales leads generated at an event, trade show, or conference.. Lead retrieval tools connect to a database containing the contact details of event attendees, which the attendees provided when they registered for the event.

  7. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

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