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Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
While operating as The Limited Too, stores were proved to practice inverted vanity sizing, leaving inaccuracies in clothing sizes, [6] leading girls who shop there to feel overweight (example: a girl who would wear a size 12 at other stores would wear a 16 or even an 18 at Limited Too stores).
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Vanity sizing; W. Women's oversized fashion in the United States since the 1920s This page was last edited on 8 January 2020, at 00:41 (UTC). Text ...
The third standard EN 13402-3 seeks to address the problem of irregular or vanity sizing through offering a SI unit based labelling system, which will also pictographically describe the dimensions a garment is designed to fit, per the ISO 3635 standard.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).