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Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan .
Laundry pods are estimated to make up about 15% of the US$7 billion-a-year U.S. laundry detergent market sales according to market researcher Nielsen NV. Laundry pods were advertised as a way to reduce wasted use of powdered and liquid detergent by having precise measurements for a load.
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
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They used the Arm & Hammer trademark (hammer-wielding arm of Vulcan the god of fire) [9] from the Vulcan Spice Mills company, which was owned by one of Church's sons. [10] [11] [12] They used the well recognized trademark to sell the Arm & Hammer Baking Soda product for hundreds of uses in cooking and cleaning and marketed it worldwide. [9] [13]
Pages for logged out editors learn more. Contributions; Talk; Arm & Hammer (brand)
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