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Eloquence (from French eloquence from Latin eloquentia) is fluent, elegant, persuasive, and forceful speech, persuading an audience. Eloquence is both a natural talent and improved by knowledge of language, study of a specific subject to be addressed, philosophy, rationale and ability to form a persuasive set of tenets within a presentation.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.
Hypsos – great or worthy writing, sometimes called sublime; Longinus's theme in On the Sublime. Hysteron proteron – a rhetorical device in which the first key word of the idea refers to something that happens temporally later than the second key word; the goal is to call attention to the more important idea by placing it first.
[This quote needs a citation] Aristotle, writing several years after Isocrates, supported many of his arguments and argued for rhetoric as a civic art. In the words of Aristotle, in the Rhetoric, rhetoric is "...the faculty of observing in any given case the available means of persuasion". According to Aristotle, this art of persuasion could be ...
Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior. [ 9 ] : 37 Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason.
Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2] This can greatly affect the speaker’s emotions, severely impacting his delivery. [3]