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  2. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.

  3. Informal fallacy - Wikipedia

    en.wikipedia.org/wiki/Informal_fallacy

    For example, the statement "Green is the best color because it is the greenest of all colors", offers no independent reason besides the initial assumption for its conclusion. Detecting this fallacy can be difficult when a complex argument with many sub-arguments is involved, resulting in a large circle.

  4. Forcing (magic) - Wikipedia

    en.wikipedia.org/wiki/Forcing_(magic)

    Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...

  5. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  6. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  7. Affirming a disjunct - Wikipedia

    en.wikipedia.org/wiki/Affirming_a_disjunct

    This inference is unsound because all cats, by definition, are mammals. A second example provides a first proposition that appears realistic and shows how an obviously flawed conclusion still arises under this fallacy. [3] To be on the cover of Vogue Magazine, one must be a celebrity or very beautiful. This month's cover was a celebrity.

  8. Slippery slope - Wikipedia

    en.wikipedia.org/wiki/Slippery_slope

    [2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...

  9. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    The four alternative models of advertising attitude explain how antecedent variables related to advertising outcomes are mediated by attitude toward advertising. These models are named the affect transfer, dual mediation, reciprocal mediation, and independent influences hypotheses. Model 1. The affect transfer hypothesis (ATH).

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