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  2. Cheap talk - Wikipedia

    en.wikipedia.org/wiki/Cheap_talk

    To give a formal definition, cheap talk is communication that is: [2] costless to transmit and receive; non-binding (i.e. does not limit strategic choices by either party) unverifiable (i.e. cannot be verified by a third party like a court) Therefore, an agent engaging in cheap talk could lie with impunity, but may choose in equilibrium not to ...

  3. Equivocation - Wikipedia

    en.wikipedia.org/wiki/Equivocation

    Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  5. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    However, despite being one of the oldest models of communication, Lasswell's model is still being used today. Such uses are often restricted to specific applications where the cited criticisms do not carry much weight. Examples include the analysis of mass media and new media. [2] [15]

  6. List of fallacies - Wikipedia

    en.wikipedia.org/wiki/List_of_fallacies

    Persuasive definition – purporting to use the "true" or "commonly accepted" meaning of a term while, in reality, using an uncommon or altered definition. (cf. the if-by-whiskey fallacy) Ecological fallacy – inferring about the nature of an entity based solely upon aggregate statistics collected for the group to which that entity belongs. [27]

  7. Economic model - Wikipedia

    en.wikipedia.org/wiki/Economic_model

    An economic model is a theoretical construct representing economic processes by a set of variables and a set of logical and/or quantitative relationships between them. The economic model is a simplified, often mathematical, framework designed to illustrate complex processes. Frequently, economic models posit structural parameters. [1]

  8. Media economics - Wikipedia

    en.wikipedia.org/wiki/Media_economics

    Media economics embodies economic theoretical and practical economic questions specific to media of all types. Of particular concern to media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.

  9. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Selected marketing scholars have defined advertising in the following terms: "any non-personal communication that is paid for by an identified sponsor, and involves either mass communication viz newspapers, magazines, radio, television, and other media (e.g., billboards, bus stop signage) or direct to-consumer communication via direct mail".

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