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Phat Farm was established in 1992 by Russell Simmons, co-founder of Def Jam Recordings. [1] The brand was initially a men's clothing line and sold clothing items such as T-shirts, jeans, and jackets. The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3]
Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive.He co-founded the hip-hop label Def Jam Recordings, [1] and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
In 1999, Simmons launched the global lifestyle brand, Baby Phat. The label was launched as a women's wear off-shoot of the men's streetwear line, Phat Farm and overarching fashion label Phat Fashions, which Russell Simmons, her then husband, had founded in 1992. Like Phat Farm and other black-owned fashion labels that emerged around the same ...
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Many rappers set aside gang-inspired clothing in favor of classic gangster fashions such as bowler hats, [15] double-breasted suits, [15] silk shirts, [15] and alligator-skin shoes ("gators"). This look transcended into the R&B world in the mid-1990s when Jodeci came onto the scene, who were crooners but with a more edgy and sexual look.
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