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Cardboard, paper, and cork-board can also be used as an alternative base for a mood board. Some examples of ideas used to convey a mood are food, music, and colors. Mood boards can be decorated with string, stickers, pretty tape, magazine pictures, original art, original pictures, and fabrics, as well as any other decoration that happens to ...
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Traditionally, qualitative market research has used concept statements and mood boards to test ideas with target consumers. However, Richard Woods (Journal of Consumer Behaviour, Vol.3, 4 388-403) argues that concept boards are unfamiliar and lack emotional appeal. They also attempt to pull apart the rational and the emotional, which goes ...
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Although its principles relate to the broader realm of mood optimization, mood management theory has largely been applied to entertainment choices. Focusing on viewers' selection of television entertainment, for example, an experimental study by Bryant and Zillmann (1984) reveals that individuals can overcome boredom or stress through selective ...
Bipolar disorder is a long-term mood disorder characterized by major fluctuations in mood — both high and low — that can impact daily functioning and behavior. Bipolar Disorder: 4 Types & What ...
Mood swings in major depressive disorder (MDD): Various mood patterns, [69] and mood changes erratically. [37] Mood swings occur episodically and fluctuate in moderate high mood and severe low mood. [ 70 ] [ 71 ] Characterized by having high negative affect (bad mood) most of the time, particularly in melancholic subtype. [ 72 ]
The affect as information hypothesis emphasises significance of the information that affect communicates, rather than the affective feelings themselves. [2] Affective reactions or 'responses' provide an embodied source of information about 'value' or valence, as well as affective arousal provides an embodied source of information about importance. [2]