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The history of marketing practice is grounded in the management and marketing disciplines, while the history of marketing thought is grounded in economic and cultural history. This means that the two branches ask very different types of research questions and employ different research tools and frameworks.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Marketing orientations are the philosophies or mindsets that guide and shape marketing planning and marketing practice. Some marketing historians believe that different philosophies have informed marketing practice at different times in marketing's history. Although there is no real agreement amongst scholars about the precise nature or number ...
Church, Roy. "New perspectives on the history of products, firms, marketing, and consumers in Britain and the United States since the mid-nineteenth century 1." Economic History Review 52.3 (1999): 405–435. Ciarlo, David. Advertising Empire: Race and Visual Culture in Imperial Germany (2011) Furdell, Elizabeth Lane.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
The field of marketing research is much older than that of market research. [7] Although both involve consumers, Marketing research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while market research is concerned specifically with markets and distribution. [8]
This time around, the "Complete History of Food" exhibition may not have been quite as dramatic as the giant punch bowl, but it was certainly memorable in its own way and attracted about 2,000 ...
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...