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Chain restaurants used to be pretty stable businesses, so private equity owners had a good idea of what costs and sales would be, she says, but the pandemic made the business much more volatile.
The health of the restaurant industry, as measured by the National Restaurant Association's Restaurant Performance Index, hit its lowest level since 2013, thanks to declines in same-store sales ...
After facing lagging sales, discord with its restaurant operators, food quality complaints, and issues with its public image in recent years, Subway has been shuttering underperforming locations ...
Fast food restaurants often aim some of their advertising directly at the youth population. [4] Around $1 billion is annually spent on advertising targeted at youth-oriented media, primarily television, in the United States. Some estimates indicate that for every $1 the WHO dedicates to promoting healthy nutrition, the food industry spends $500 ...
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
“The U.S. restaurant industry finds itself on the menu,” he wrote in a column for the Daily Mail. Don't miss Beating the market is no myth: These expert stock-pickers' recent success could ...
Restaurant media is an emerging form of retail media advertising used in cafeterias, fast food and family restaurants and diners and that reaches consumers while they dine. For decades most fast food restaurant chains employed various in-store advertising media such as billboards, posters and paper tray covers and these media are rapidly being ...