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Helen Bayless Lansdowne Resor (February 20, 1886 – January 2, 1964) was an American advertising executive with J. Walter Thompson Co. A noted copywriter, [1] she was posthumously inducted into the Advertising Hall of Fame in 1967. Resor is credited as the first woman in American history to design and implement national advertising campaigns ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
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Celebrating the best PR, Experiential and Social campaigns in Aotearoa New Zealand. [5] Portugal: Lisbon International Advertising Festival Group: Lisbon Awards Group: A global advertising award recognized for its prestigious jury members and for gathering in Lisbon some of the biggest names of the advertising and creativity's world.
The 100 Greatest TV Ads is a British TV entertainment programme that first aired on 29 April 2000 on Channel 4. It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton .
The slogan became so popular that Woodbury used it until the 1940s. Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history. It was ranked 31st on Advertising Age's list of the top 100 campaigns of the 20th century. [52]
In the case of Advertising Age, they ranked In Soviet Georgia in the Top 50 of the best TV commercials of all time [2] and #89 on the list of the 100 Greatest Advertising Campaigns. [8] Marketing analysts for The Wise Marketer noted that after the In Soviet Georgia ads, the Dannon company reversed a loss trend and started making profits in 1975 ...
In 1906, Ayer was commissioned by the Mutual Life Insurance Company of New York to create an advertising campaign for AT&T Corp. Ayer's successful campaign began with the AT&T ad Twenty million voices, appearing in June, with four more appearing in the following months. Due to the campaign's success, AT&T made Ayer its main advertising agency. [10]
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