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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [270] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [271]
In the 2012 catalog, men and women appeared in roughly an equal number of cases in US and UK issues. But in Saudi Arabia and ultra-Orthodox regions of Israel, Ikea edited its photos so they only ...
In 2009, IKEA changed the typeface used in its catalog from Futura to Verdana, expressing a desire to unify its branding between print and web media. The controversy has been attributed to the perception of Verdana as a symbol of homogeneity in popular typography. [23]
The influential Swedish retailer's new home book is a nod to shoppers who are still in savings mode. It That's the theme of the new 2012 IKEA catalog, which drops in August.
The first IKEA store in North America opened in Dartmouth, Nova Scotia in 1976 and closed in 1988, [15] [16] though the company opened a new Dartmouth location in 2017. [17] As of November 2024, there were 14 full-line stores in six provinces, two urban-format stores in Ontario, as well as numerous planning and/or pickup collection points.
Ikea Taiwan has recreated parts of its catalog on Facebook using the iconic characters and in-game furnishings from Animal Crossing.