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As a rule of thumb, cocktail dresses should be structured and elegant. But at the same time, you can feel free to show off—sequins, feathers, and embellishments are all welcome in moderation ...
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In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian [31] and grew up in France. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.
Thierry Mantoux published a handbook for BCBG style (BCBG – Le guide du bon chic bon genre) in 1985. It was a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade. The BCBG social group is associated with certain residential areas in Paris and Versailles.
A cocktail dress is a dress suitable at semi-formal occasions, sometimes called cocktail parties, usually in the late afternoon, and usually with accessories. After World War I , the idea of the "working woman" became popular.
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