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The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. [10] In 1990, the Washington Post said, "if there is such a thing as the 10 commandments of business then the second was laid down by Scott M Cutlip and Allen H Center in Effective Public Relations".
The Conference on College Composition and Communication (CCCC, often referred to as "Four Cs" or "Cs") is a national professional association of college and university writing instructors in the United States. The CCCC formed in 1949 as an organization within the National Council of Teachers of English (NCTE).
The Associated Press Stylebook (generally called the AP Stylebook), alternatively titled The Associated Press Stylebook and Briefing on Media Law, is a style and usage guide for American English grammar created by American journalists working for or connected with the Associated Press journalism cooperative based in New York City.
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The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.
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The skills and competencies considered "21st century skills" share common themes, based on the premise that effective learning, or deeper learning, requires a set of student educational outcomes that include acquisition of robust core academic content, higher-order thinking skills, and learning dispositions.
The Business Style Handbook: An A-to-Z Guide for Effective Writing on the Job, usually called The Business Style Handbook, is a 280-page style guide tailored to people who write on the job. The authors are Helen Cunningham and Brenda Greene.