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A Power Balance wrist band. Power Balance is the original brand of hologram bracelets claimed by its manufacturers and vendors to use "holographic technology" to "resonate with and respond to the natural energy field of the body" to increase athletic performance. [1]
[1] [6] [7] Power Balance, who have manufactured the bracelets since 2007, say that the programming "mimics Eastern philosophies". [7] The holograms are most usually installed in bracelets and wristbands but are also sold as pendants or necklaces, anklets, shoe inserts, pet tags, or separately for users to apply to the back of a watch, for example.
In the early-to-mid-2000s (decade), bracelets often made of silicone became popular. They are worn to demonstrate the wearer's support of a cause or charitable organization, similar to awareness ribbons. Such wristbands are sometimes called awareness bracelets to distinguish them from other types of wristbands. In early 2007 they became an ...
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Power Balance LLC, the company behind a wildly popular line of wristbands and pendants worn by professional athletes (who swear by their performance-enhancing effects) admits its marketing claims ...
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An Ionized bracelet, or ionic bracelet, is a type of metal bracelet jewelry purported to affect the chi of the wearer. No claims of effectiveness made by manufacturers have ever been substantiated by independent sources, and the US Federal Trade Commission (FTC) has found the bracelets are "part of a scheme devised to defraud".