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In 2015, GlassesUSA raised a $12.5 Million growth round led by the Viola Private Equity fund which is a member of the Viola Group, which "is a venture capital firm, empowering Israeli or Israeli-related early-stage tech startups to become global category leaders.
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Get a new pair of glasses as low as $26 at GlassesUSA during Black Friday week. Shop high-end brands like Ray-Ban or more affordable brands—they're all on sale.
The function allows users to upload photos and then superimpose Eyebuydirect's glasses overtop their photos to "try on" the glasses. [ 9 ] [ 11 ] [ 12 ] The company later launched the "Wall of Frame", a social network that allows customers to share their created pictures and interact with other site users.
Warby Parker's "Home-Try-On program" is a strategy used by the company in which its customers select five frames from the website, which they receive and try on at home within a 5-day period, free of charge. The company has programs where customers upload a photo and try on frames virtually through their mobile app. [23]
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The use of virtual try-ons and extended home trials has opened the market. [ 35 ] [ 36 ] [ 37 ] Online technologies also led to a rise in the exposure of Luxottica's dominance over the eyewear industry, with CBS 's 60 Minutes , CNBC , and Adam Ruins Everything all releasing episodes on the dominance that Luxottica has over eyewear.
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