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They introduced television advertising and changed the emphasis from the product to the brand. Ads attempted to build consumer awareness of the single brand name: Wonderbra. Market research showed that women did not want girdles advertised on television—girdles were seen as armor against sex, while bras provided a means of attraction. [19]
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Shapewear is every woman's best kept. Home & Garden. Lighter Side
A Christian priest wearing a white girdle around his waist to hold his alb and stole in place. A belt without a buckle, especially if a cord or rope, is called a girdle in various contexts, especially historical ones, where girdles were a very common part of everyday clothing from antiquity until perhaps the 15th century, especially for women ...
A woman's girdle (in pink), 1933. A girdle is a form-fitting foundation garment that encircles the lower torso, extending below the hips, and worn often to shape or for support. It may be worn for aesthetic or medical reasons. In sports or medical treatment, a girdle may be worn as a compression garment.