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A decal being attached to a piece of machinery. A decal (/ ˈ d iː k æ l /, US also / d ɪ ˈ k æ l /, CAN / ˈ d ɛ k əl /) [1] or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.
With inkjet printing the artist does not have to pay for the expensive printing plate setup or the marketing and storage needed for large four-color offset print runs. This allows the artist to follow a just-in-time business model in which inkjet printing can be an economical option, since art can be printed and sold individually in accordance ...
Temporary stickers are used today to indicate whether someone is free of certain health symptoms, been vaccinated, or otherwise cleared some security protocol. Stickers are also used as a form of guerilla marketing, as well as serving as a ubiquitous form of visual and physical vandalism. Stickers are also printed for use as temporary tattoos.
In 1977, Creative Teaching Press produced some of the earliest scratch and sniff stickers, primarily marketing them to teachers as rewards for their students. [ 6 ] [ 7 ] Scratch-and-sniff stickers are occasionally used to help diagnose anosmia , [ 8 ] [ 9 ] though the Alcohol Sniff Test,which uses vaporised 70% isopropyl alcohol, is far more ...
The machines Avery pioneered used a die-cutting process, allowing the paper to be cut into a repeated, specific shape, usually a rectangle or a square. In the 1960s, further innovations, increasing demand, and new kinds of adhesives were produced, and self-adhesive labels began to be manufactured on a large scale to a worldwide market. [1]
Thermal-transfer printing is done by melting wax within the print heads of a specialized printer. The thermal-transfer print process utilises three main components: a non-movable print head, a carbon ribbon (the ink) and a substrate to be printed, which would typically be paper, synthetics, card or textile materials.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
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