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  2. Theory of reasoned action - Wikipedia

    en.wikipedia.org/wiki/Theory_of_reasoned_action

    A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]

  3. Contextual cueing effect - Wikipedia

    en.wikipedia.org/wiki/Contextual_cueing_effect

    In psychology, contextual cueing refers to a form of visual search facilitation which describe targets appearing in repeated configurations are detected more quickly. The contextual cueing effect is a learning phenomenon where repeated exposure to a specific arrangement of target and distractor items leads to progressively more efficient search.

  4. Applied behavior analysis - Wikipedia

    en.wikipedia.org/wiki/Applied_behavior_analysis

    ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [9] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [10] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.

  5. Object-based attention - Wikipedia

    en.wikipedia.org/wiki/Object-based_attention

    [1]: 1 A classic example of a cuing study undertaken to evaluate object-based attention was that of Egly, Driver, and Rafal. [6] Their results demonstrated that it was quicker to detect a target that was located on a cued object than it was to locate the target when it was the same distance away, but on an uncued object.

  6. Social tuning - Wikipedia

    en.wikipedia.org/wiki/Social_tuning

    For example, in a situation with a member from a targeted group and a member from a neutral group, the former will act accordingly to how the latter stereotypes his group. However, this is contingent on the fact that affiliative motivation is high, in other words, if there is a desire for the former to create a bond with the latter. [ 4 ]

  7. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    For example, the Implicit Association Test (IAT) examines the strength between the target concept and an attribute element by considering the latency in which a person can examine two response keys when each has two meanings. With little time to carefully examine what the participant is doing they respond according to internal keys.

  8. Reinforcement - Wikipedia

    en.wikipedia.org/wiki/Reinforcement

    An example is a person who comes home after a long day at work. The behavior of opening the front door is rewarded by a big kiss on the lips by the person's spouse and a rip in the pants from the family dog jumping enthusiastically. Another example of superimposed schedules of reinforcement is a pigeon in an experimental cage pecking at a button.

  9. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    [13] [14] Ethical dilemma occurs when health communicators have to identify audience segments and plan health interventions for these groups, depriving those not targeted in the process. Public health campaigns often target large segments of population who have low to moderate risk as small changes can create visible impact on morbidity and ...