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An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. [2] The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world.
Royal Stag is placed in the deluxe segment of the Indian whisky market and is priced to target the upper middle class aged 25–40 years. [22] The brand's main national competitor, at its price point, is United Spirits Ltd's McDowell's No.1 whisky. [23]
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram 's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [ 23 ]
Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries.It is the first single malt whisky to be made in India. [1] Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods", [2] [3] "nectar of life", [4] or "drink of the gods". [5]
Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo. The Black Dog was first blended and bottled in Scotland in 1883 by James MacKinlay but since 1992 is bottled and marketed in India. [2] The whiskies used in the blend come from Scotland. [3]
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