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The Attribution theories have been used as a tool to analyze causal attributions made by consumers and its effectiveness in marketing communication. [ 52 ] [ 53 ] [ 54 ] [ clarification needed ] Attribution theory has also been utilized to examine external and internal factors of corporate social responsibility (CSR), and the affects the ...
Several theories predict the fundamental attribution error, and thus both compete to explain it, and can be falsified if it does not occur. Some examples include: Just-world fallacy. The belief that people get what they deserve and deserve what they get, the concept of which was first theorized by Melvin J. Lerner in 1977. [11]
For example, one study found that students who were taught to modify their attributions actually performed better on homework assignments and lecture materials. [31] The retraining process specifically targeted students who tended to attribute poor academic performance to external factors.
External or "situational" attributions assign causality to an outside factor, such as the weather. Internal or "dispositional" attributions assign causality to factors within the person, such as ability or personality. Cognitive dissonance – was originally based on the concept of cognitive consistency, but is now more related to self-concept ...
[37] The coding of the newspaper accounts showed that there was a "tendency to make internal attributions for success and external attributions for failure" which supports the self-serving bias as about 75% of the attributions from winning teams were internal while about 55% of attributions from losing teams were internal. [37]
Locus of control as a theoretical construct derives from Julian B. Rotter's (1954) social learning theory of personality. It is an example of a problem-solving generalized expectancy, a broad strategy for addressing a wide range of situations.
Harold Kelley's covariation model (1967, 1971, 1972, 1973) [1] is an attribution theory in which people make causal inferences to explain why other people and ourselves behave in a certain way.
The purpose of this theory is to explain why people make internal or external attributions. People compare their actions with alternative actions to evaluate the choices that they have made, and by looking at various factors they can decide if their behaviour was caused by an internal disposition.