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2. United States trademark law - Wikipedia

   en.wikipedia.org/wiki/United_States_trademark_law

   A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...

3. Fair use (U.S. trademark law) - Wikipedia

   en.wikipedia.org/wiki/Fair_use_(U.S._trademark_law)

   Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.

4. Intellectual property protection of video games - Wikipedia

   en.wikipedia.org/wiki/Intellectual_property...

   Notably, King have gotten a United States trademark on the word "Candy" in the area of video games to protect clones and player confusion for their game Candy Crush Saga. They have also sought to block the use of the word "Saga" in the trademark filing of The Banner Saga for similar reasons, despite the games having no common elements. [63]

5. Trademark distinctiveness - Wikipedia

   en.wikipedia.org/wiki/Trademark_distinctiveness

   Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end ...

6. Wordmark - Wikipedia

   en.wikipedia.org/wiki/Wordmark

   A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, [citation needed] which consists of just text set in a particular style, such as a typeface or color, without other graphical features. [citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular ...

7. Trademark dispute emerges over Tiger Woods' new logo - AOL

   www.aol.com/news/trademark-dispute-emerges-over...

   Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with ...